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Strategies for Business Success - Turn Ideas into Action
Introduction
Introduction to the Program (4:57)
Module 1 - Business Planning for Results
Business Planning - an Introduction (2:20)
Business Planning - Vision & Objectives (4:59)
Business Planning - Building Your Business Plan (6:37)
Business Planning - Taking Action (5:31)
Business Planning - Recap (5:09)
Module 2 - Financial Margins for Profit
Financial Margins - an Introduction (1:35)
Financial Margins - What They Are and How to Measure Them (10:06)
Financial Margins - 3 Ways to Improve your Bottom Line (7:23)
Financial Margins - The Power of Incremental Improvement (8:14)
Financial Margins - Recap & Close (4:55)
Module 3 - Marketing to your Target
Marketing to your Target - an Introduction (1:15)
Marketing to your Target - Identifying your Target Market (6:34)
Marketing to your Target - Marketing Strategy (6:04)
Marketing to your Target - Marketing Activities (9:57)
Marketing to your Target - Recap & Close (4:00)
Module 4 - Effective Selling
Effective Selling - an Introduction (2:04)
Effective Selling - The Sales Presentation (12:38)
Effective Selling - The Follow Up (7:19)
Effective Selling - Up-selling and Cross-selling (7:00)
Effective Selling - Recap & Close (4:25)
To Finish the Program...
Program Conclusion (4:18)
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Financial Margins - What They Are and How to Measure Them
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